All | Gender | Age groups | |||||
---|---|---|---|---|---|---|---|
Females | Males | p | 20-39 | 40-60 | p | ||
Taste/Flavor | 8.35 (1.83) | 8.51 (1.74) | 8.18 (1.91) | .026 | 8.19 (1.80) | 8.50 (1.86) | .037 |
Price | 7.93 (2.01) | 8.10 (1.89) | 7.75 (2.12) | .031 | 7.87 (1.96) | 7.99 (2.06) | .479 |
Pesticides and/or herbicide free | 7.27 (2.33) | 7.63 (2.20) | 6.90 (2.41) | <.001* | 7.02 (2.36) | 7.51 (2.28) | .009 |
Antibiotic and/or hormone free | 7.04 (2.41) | 7.35 (2.31) | 6.73 (2.47) | .001* | 6.81 (2.45) | 7.27 (2.35) | .020 |
Country and/or U.S. State of origin | 6.90 (2.38) | 7.18 (2.31) | 6.62 (2.41) | .003* | 6.55 (2.31) | 7.24 (2.39) | <.001* |
Locally grown | 6.88 (2.28) | 7.17 (2.20) | 6.59 (2.32) | .001* | 6.54 (2.30) | 7.22 (2.21) | <.001* |
Convenience (easy to handle and widely available) | 6.83 (2.08) | 6.94 (2.13) | 6.71 (2.03) | .156 | 6.76 (1.99) | 6.89 (2.17) | .426 |
In-season | 6.75 (2.26) | 7.03 (2.13) | 6.46 (2.35) | .002* | 6.47 (2.28) | 7.02 (2.20) | .003* |
Fair wages for farm workers | 6.52 (2.42) | 6.71 (2.30) | 6.32 (2.52) | .042 | 6.20 (2.34) | 6.82 (2.45) | .001* |
Animal welfare certification | 6.13 (2.58) | 6.60 (2.43) | 5.64 (2.64) | <.001* | 5.91 (2.42) | 6.34 (2.71) | .039 |
Contribution to climate change | 5.71 (2.46) | 6.03 (2.34) | 5.38 (2.54) | .001* | 5.47 (2.39) | 5.95 (2.50) | .014 |
Organic certification | 5.59 (2.66) | 5.94 (2.68) | 5.23 (2.60) | .001* | 5.49 (2.53) | 5.69 (2.78) | .357 |