Table 2 Efficiency and cost of recruitment by recruitment method
Recruitment Method | Total Screened n(%) | Eligible Screened n(%) | Enrolled n(%) | Enrolled (indexe only) n(%) | Cost | Investment per couple enrolled |
|---|---|---|---|---|---|---|
Word of Mouth | ||||||
Spouse/Partner | 313 (29.8) | 254 (35.8) | 149 (40.7) | NA | $0.00 | $0.00 |
Friend/Relative | 207 (19.7) | 135 (19.0) | 88 (24.0) | 71 (38.8) | $710.00d | $10.00 |
Healthcare Professional | 15 (1.4) | 8 (1.1) | 3 (0.8) | 3 (1.6) | $0.00 | $0.00 |
Web/Email | ||||||
Email or newsletter | 43 (4.1) | 25 (3.5) | 8 (2.2) | 8 (4.4) | $0.00 | $0.00 |
167 (15.9) | 95 (13.4) | 25 (6.8) | 24 (13.1) | $799.44 | $33.31 | |
Webpage | 28 (2.7) | 13 (1.8) | 5 (1.4) | 5 (2.7) | $0.00 | $0.00 |
Google AdWords | 2 (0.2) | 0 | 0 | 0 | $145.00 | NA |
Local news agency websitea | 4 (0.4) | 3 (0.4) | 0 | 0 | $1,000.00 | NA |
Televisionb | 7 (0.7) | 3 (0.4) | 2 (0.5) | 2 (1.1) | $0.00 | $0.00 |
Magazine/Newspaperc | 12 (1.1) | 7 (1.0) | 3 (0.8) | 3 (1.6) | $706.00 | $235.33 |
Posters/Flyers | 246 (23.4) | 166 (23.4) | 83 (22.7) | 67 (36.6) | $3,474.18 | $51.85 |
Total | 1052 | 709 | 366 | 183 | $6,834.62 | $37.35 |